Apeiron Academy

Heather Yaxley


Heather says that she is proud to be a “hybrid academic-educator-consultant-practitioner”.


After more than a decade at the sharp-end of PR practice in the motor industry, in 2000, she established Applause Consultancy to provide strategic consultancy and educational initiatives. Her clients have included large multinationals, trade bodies, not-for-profits and a number of very interesting small-medium enterprises (SMEs). She is General Secretary of the Motor Industry Public Affairs Association, a Fellow of the Chartered Institute of Public Reactions and an Accredited Practitioner.


She is studying a PhD in career strategies in public relations under the supervision of Professor Tom Watson and Dr Anne Benmore at Bournemouth University. Heather is also a part-time lecturer at Bournemouth University, and is also working with the London College of Communication teaching Professionalism on its PR degree course.


Heather is very active on online. In 2006, I created a professionaldevelopment initiative, Green Banana, to highlight best practice in academic and vocational understanding of public relations. In particular, this focuses on new media and social networking – with the blog, www.greenbanana.wordpress.com and an educational website: www.greenbanana.biz and Twitter @greenbanana.


She authored two chapters in the 4th edition of Alison Theaker’s Public Relations Handbook (on risk, issues and crisis management, and digital public relations) and is co-editor on the Strategic Public Relations Toolkit (a ‘how-to’ book with brains), which will be published by Routledge in 2012.


Heather’s other qualifications and awards include: BSc Honours in Psychology, RSA Diploma in Business Administration, CAM Advanced Diploma and Higher Diploma in Public Relations (received Women in PR award, IPR award + Certificate of Merit from Worshipful Company of Marketors). PGCert in Learning and Teaching in Higher Education, ABC Certificate in Information Technology: Image Production and Web Design.


Twitter: @greenbanana


Apeiron Academy

Tel: +359 887 596 232

      +359 885 145 875


E-mail: academy [at] apeironacademy.com


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