Sooner or later every communicator needs to manage negative news - but an organisation's character is judged as much during the bad times as during the good times. This master class looks at the role of the internal communicator when there are bad news to announce and participants will have an opportunity to discuss:
when internal audiences are more important than external stakeholders
what types of crisis we should all prepare for
how people react to change and bad news
planning to announce bad news - what should you consider
what channels work and which are to be avoided
the role of line managers
why data and research matters
Internal communicators, PR and HR professionals working at middle to senior management level with interest in or involvement with internal communications.
Апейрон Майсторски Клас - Подбрани съвети за ангажиране на служителите
