The master class provides the basis for understanding how to create engaging brands that generate outstanding customer service and enhance organizational reputation.
The employer brand gap is an issue for organizations, resulting in poor customer service and ultimately greater competition from new entrants and existing competitors that switch on to the benefits of an engaging employer brand.
The workshop incorporates engagement models and latest thinking on brand management. It includes UK based case studies and practical exercises.
What is an employer brand?
Why people need a compelling vision and a motivational set of values?
Defining the brand.
What is an engaging employer brand?
Employee engagement and customer service - bringing the brand to life.
Keeping the brand fresh (includes managing your reputation online).
Measuring brand and reputation from the inside out.
APEIRON MASTER CLASS
