Radio – from Marconi and Popov to digital and internet radio - techniques and technologies. Main principles in radio work.
Relation to other information channels, qualities and advantages.
What is radio and what does it require. Communication rules (Participants in radio discussion– questions, journalistic Tricks, Sextet, Music or Talk?).
Radio and spelling rules–let's not irritate listeners
Right of information. Access to information.
Restrictions. Misuse of the right to information
Working with media – non-bias rules for radio.
Specific features of the radio market.
Contemporary information environment. Characteristics of modern media. Why and how to "get" into the news?
Brief practical advice: How to turn media into our ALLY.
Ways and rules of good media communication: don't fight, don't lecture.
Practical exercise: Drafting a plan for radio interview. Rules during interview. |