General Information for Apeiron Academy trainings

Integrated marketing communications

Press release writing - workshop

Creative writing

Corporate Social Responsibility

Crisis communications

How to organise effective meetings

How to be successful with the media

How to model our presentation

Event management

Successful work with media

PR Researches and evaluation: methods and practice

Effective negotiating (general course including NLP techniques)

Leading negotiations – Sales skills

Creativity and PR

PR Writing skills

Time Management Skills

Internal Communication

Planning and managing a PR campaign

Sponsorship

Leading negotiations – Sales skills
(Ref: NSS)

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor


26 February 2010

1 day

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor

Nadezhda Savova

BGN 195 +VAT (BGN 234) (The fee includes tuition, course materials. All refreshments at the course venue are also included.).

Importance of sales and client consumption

Consultant/Seller – tools, knowledge, professionalism

Market research and developing sales plan; preparing offers for a potential client; sales techniques; negotiations and talks

Trading skills

Steps of selling

Conducting successful sales; discovering and attracting potential clients; keeping loyal clients. Dealing with difficult clients

Creating a positive atmosphere. Defining client's needs

Meaning of questions in a sales conversation

Buying motives

Client objections; managing difficult situations; attracting and detaining clients

Presenting offers towards the client

Backing the benefits with arguments

Positive communicational motives

Ending the selling process. Signals for buying willingness. Psychological aspects; process of persuasion; communicating in a business like way

Crossed sales

Mortal sins of selling