PR practitioners at all level need to communicate successfully through their written work. This training examines the principles of effective business writing and applies them to a range of everyday tasks. "PR Writing skills" focuses on two drivers of effective written communication: the nature of the task and the audience being addressed.
Writing news releases, press kit, internal communication materials, printed media articles, online writing. The theory, shaped through practice.
Most committed mistakes in writing press materials. Writing on specialised topics.
Internal point of view – what happens with your news release or article after the journalist receives it.
Practical section. |
General Information for Apeiron Academy trainings
