General Information for Apeiron Academy trainings

Integrated marketing communications

Press release writing - workshop

Creative writing

Corporate Social Responsibility

Crisis communications

How to organise effective meetings

How to be successful with the media

How to model our presentation

Event management

Successful work with media

PR Researches and evaluation: methods and practice

Effective negotiating (general course including NLP techniques)

Leading negotiations – Sales skills

Creativity and PR

PR Writing skills

Time Management Skills

Internal Communication

Planning and managing a PR campaign

Sponsorship

Planning and managing a PR campaign
(Ref. PMPRC)

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor


13 - 14 January 2010

2 days

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor

Nelly Benova

365 lv. + VAT (438 lv.) (The fee includes tuition, course materials. All refreshments at the course venue are also included.).

This course is designed for PR practitioners who need to develop their skills in campaign, project and programme planning and management. Participants will improve their ability to plan and manage campaigns, and see themselves as managers taking decisions about recourse allocation, the development of project teams and campaign elements. Programme covers:

Campaign, project and programme management

The Public Relations process: research, analysis, objective settings, planning, implementation and evaluation

Resource allocation, budgeting

Managing time and people

Monitoring progress and control techniques

Practical exercise