BGN 195 +VAT (BGN 234) (The fee includes tuition, course materials. All refreshments at the course venue are also included.).
Media relations are among the basic skills of PR practitioners. The success of many PR programmes depends on it. How to be really successful with the media? There are many different aspects of this question which are in the focus of this workshop intended for PR managers who are expected to plan and implement activities targeted at the media.
The workshop includes the following main topics:
A strategic approach to media relations
Bulgarian media – who, where, when and especially – why?
General understanding of what's it like to be a journalist
General Information for Apeiron Academy trainings
