General Information for Apeiron Academy trainings

Integrated marketing communications

Press release writing - workshop

Creative writing

Corporate Social Responsibility

Crisis communications

How to organise effective meetings

How to be successful with the media

How to model our presentation

Event management

Successful work with media

PR Researches and evaluation: methods and practice

Effective negotiating (general course including NLP techniques)

Leading negotiations – Sales skills

Creativity and PR

PR Writing skills

Time Management Skills

Internal Communication

Planning and managing a PR campaign

Sponsorship

Press release writing - workshop

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor


11 February 2010

14:00 - 18:00 (4 hours)

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor

Galena Ivanova

BGN 75 +VAT (BGN 90) (The fee includes tuition, course materials, refreshments).

The press release is still the main instrument used by organizations when communicating with the media. Despite that, big part of the carefully selected information by the PR specialsts doesn’t get into news, broadcasts and columns. Why is this happening and are there any rules for good writing?

The practical training Press release writing gives basic directions and knowledge about the preparation of press releases that achieve their goals. In the core of this training lies series of practical exercises and important theory that will give you answers about:

How to create news?

What does the journalist expect from your pressrelease?

How to make your pressrelease more successful?

Can we read critically?