BGN 225 +VAT (BGN 270) (The fee includes tuition, course materials. All refreshments at the course venue are also included.).
The training Integrated Marketing Communications develops basic skills for planning and managing the mix of various communication instruments and channels. The participants will be introduced to basic conseptions and principles for integration of PR, advertising, direct marketing, merchandising and other professional approaches for effective communication strategy.
The training is suitable for experienced communication experts who want to develop and extend their knowledge for management of marketing activities.
Topics in the program:
The world of marketing communications - definition and features
Advertising and PR
Communications for stimulating the sales
Communications of direct marketing
Merchandise communications
The design of products as marketing communication
Corporate architecture
Marketing communication constants. Their place in the integration of marketing communications.
Integration of marketing communications
Basic ways for integration
The advertising campaigns as an opportunity for integration
General Information for Apeiron Academy trainings
